THE BRAND BEHIND THE MYSTERIOUS MAN IN THE BOX

The man in the Box saga has been going for days now, Lagosians have been going on about who and what this #maninthebox is. This topic has trending on social media platform.

We now know that the brand behind the man in the box is MTN , it was revealed today, when the #maninthebox finally came down, it was all part of a campaign for MTN to relaunch its EBS arm of the business. The anoouncement was made after days of suspense, speculation and social media chatter.

Speaking at the Launch event which was held at the Oriental Hotel, Lagos, MTN Chief Enterprise Business Officer, Lynda Saint Nwafor explained that the #maninthebox Campaign symbolizes Mtn’s unwavering dedication and desire to help support business growth and transformation, no matter the time or day using a wide range of world class business solutions, backed by cutting edge technology.

Through this campaign MTN hopes to raise public awareness about its ability to cater to the communication, collaboration and connectivity needs of all business, startups, small medium and large scale enterprises, also public sector organization.

The man in the box deserves some accolades and also MTN, they got everyone talking about it. It is the most Creative campaign I have seen so far this year.